Company & Brand Management
Gentle Bens
My work with Gentle Ben’s covered both sides of their establishment—the restaurant and the well‑known campus bar—
each requiring a distinct creative approach.
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restaurant
I created polished, elevated content that highlighted their standout dishes, welcoming atmosphere, and quality service during hours when the bar wasn’t open. The visuals were intentionally refined to appeal to a broader Tucson audience, showcasing the restaurant as a destination for great food and an elevated dining experience.
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bar
The bar, I created high‑energy, real‑time content designed to resonate with the younger college crowd, showcasing the authentic atmosphere students connect with.
Beyond content creation, I implemented engagement‑driven strategies across both sides of the Gentle Ben’s brand, using analytics and platform insights to maximize reach and strengthen their social presence. I developed approaches that encouraged students to follow, interact with, and stay loyal to the bar, while tailoring separate strategies to elevate the restaurant’s broader Tucson audience. By tracking performance, adapting to trends in each identity, and producing content aligned with what resonated most, I helped drive consistent audience growth and create high‑performing videos that reached wide, targeted communities.
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Agave
At Agave, I was brought in as part of the core team shaping their identity—already a strong restaurant during the day, but aiming to establish themselves as a true nightlife destination after dark.
I introduced new tactics to attract completely different Tucson audiences on different nights. Most locals don’t typically go to University Boulevard or frequent campus bars,
I developed themed programming—like Latin Night—on what was historically the slowest night of the week for the entire street. With targeted content and strategic positioning, those nights quickly became some of the busiest, setting Agave apart even as the newest bar on the block.
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I captured and edited photo and video content myself, documenting real moments at events and turning them into high‑engagement posts that translated directly into lines at the door.
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I also implemented engagement‑focused strategies that encouraged people to interact with the page and stay loyal to the brand, using analytics and trend‑driven insights to maximize reach without.
By running the media page myself and tailoring content to what resonated most, I helped Agave grow into one of the most well‑known, consistently packed nightlife spots on University.
Turner Labels
I supported Turner Labels by strengthening their social media presence and helping them reach new audiences in the Saint Augustine market. I introduced trend‑driven content to attract younger alcohol brands while maintaining strong relationships with their existing partners.
I created, edited, scheduled, and posted all content myself.
Before I came on, videos averaged around 137 views; after implementing new timing, distribution, and outreach strategies, our reels saw an increase of more than 2,000% in overall reach and engagement.
Tucson Sport Performance
I led the full content creation process for Tucson Sports Performance—capturing original photos and videos, editing all visual assets, and producing high‑performing Instagram Reels. Every piece was strategically crafted around their key topics, training insights, and promotional campaigns, allowing me to elevate their brand presence and drive meaningful engagement across platforms.
University of Arizona Campus Recreation
At the University of Arizona Campus Recreation Department, I managed content creation for the Group Fitness social media channels—capturing, editing, and posting all visual assets to highlight programs and drive participation. I developed a consistent visual style, created engaging photo and video content, and ensured every post aligned with the department’s brand and goals. By understanding what resonated with students and adjusting the content strategy accordingly, I helped increase visibility, strengthen engagement, and drive interest in group fitness offerings.
Links to Past Work